Who We Are
The Capsule Report is a capsule wardrobe resource and AI builder tool founded in early 2026. The site is edited by Claire Hartwell, a writer and personal style researcher based in the United States who has spent years helping people cut through the noise of mainstream fashion advice and build wardrobes that actually work for their lives.
This site was built as a direct response to a gap in the market: most capsule wardrobe content is either aspirationally expensive, aesthetically prescriptive, or so vague it gives you nothing actionable. The Capsule Report is different — practical, grounded in real evidence, honest about trade-offs, and designed for real budgets and real lives.
You can reach Claire directly at [email protected].
Our Editorial Approach
Every article published on this site is written and edited by a human. Where we make claims based on research — behavioural psychology, consumer studies, fabric science — we cite our sources. We try to be clear about the difference between evidence-based recommendations and editorial opinion.
We are honest about limitations and trade-offs rather than presenting style advice as universal truth. Not every approach works for every person, body, budget, or lifestyle — and we say so when that's the case.
Our content follows Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) as a guide for what genuinely useful content looks like. In practice: specific, practical advice; honest about what we don't know; not designed to manipulate readers into buying things they don't need.
The AI Capsule Builder
Our capsule wardrobe builder is powered by Claude (developed by Anthropic). It generates personalised wardrobe recommendations based on your style preference, lifestyle, season, budget, and colour palette. Results are generated fresh for each user.
We are transparent that the builder uses AI. It is a starting-point tool, not a substitute for your own judgement. The editorial articles on this site are written and fact-checked by humans and are not AI-generated.
Advertising and Affiliate Links
This site earns revenue through Amazon affiliate links (where you click a product recommendation and we may earn a small commission at no cost to you) and Google AdSense display advertising. These commercial relationships do not influence our editorial recommendations — the AI builder generates results based solely on your inputs. See our full Affiliate Disclosure for details.
Contact
For editorial feedback, partnership enquiries, or general questions, please use our contact form or email [email protected].
For privacy-related enquiries: [email protected]
The Capsule Report is based in the United States.